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Belly Button Oil - Hydrate and Nourish Your Navel for Improved Skin Belly Button Oil, also known as navel or nabhi oil, is thought to hydrate and nourish the sensitive skin surrounding the navel, thereby improving its texture and look. When applied to the navel area, it provides relaxation and stress-relieving qualities. Massage belly button oil onto the navel can activate nerve endings and encourage relaxation.